IASPIS Expert visit in Stockholm 13–18 May 2025

Laurencina Farrant, Artistic Director of SongEun Art & Cultural Foundation in Seoul and the Founding Director of Laurence Geoffrey’s, Ltd, Seoul.

Laurencina Farrant

Laurencina Farrant is the artistic director of SongEun Art & Cultural Foundation in Seoul as well as the founding director of Laurence Geoffrey’s, Ltd, an art consultancy in Korea specialising in arts strategy, development, and promotion.  Over her 30-year career in Seoul, Korea, she has brought in numerous leading artists, museum and private collections, as well as providing consultation to corporations for sponsoring policies and to luxury brands for brand exposure planning through innovative cultural projects, bringing forth a very successful PR strategy in Korea.

More recently, Laurencina supervised the expansion of SongEun into a new, iconic Herzog and de Meuron building, which opened September 2021. This is the first project by the renowned architects in Korea.  It is already becoming a popular landmark for its architecture and contemporary art programme.

https://www.songeunartspace.org/en

In collaboration with the Swedish institute and OCA – Office for Contemporary Art Norway.